Mental triggers are stimuli that influence our behavior. Through psychological reactions that they generate in our mind, they can provoke sensations of desire, need, empathy, and other feelings. These, in turn, can move readers and viewers to action.
In practice, mental triggers present themselves as sales arguments. They can be disclosed in images, audio or video. What really matters is the message they convey and their effect on the mind. This theme is studied in Neuromarketing.
It goes beyond the brand x customer relationship, also analyzing details of the subconscious. They involve external events or circumstances that can produce unfavorable or favorable emotional symptoms. A person’s mental trigger can be activated through one or more of the five senses. In Marketing and Sales, the most exploited are vision (image) and hearing (sound).
When to use images as mental triggers?
In addition, they can also bring feelings about some element of your content that provokes a sensation or experience in the reader. Therefore, the use of images and references can have a positive effect within content, generating a correlation between this trigger and the reader’s experience.
Using product images to inspire consumers is commonplace, but the effect on sales and engagement can be huge. This is why Amazon provides strict guidelines for sellers on the use of product images.
They make an emotional connection with the reader. To do this on your blog and your products, avoid predictable images that look like your competitors’. Instead, use images that truly represent your product or service to increase conversion rates.
Some examples of commonly used triggers:
Scarcity: “limited vacancies”, “until when the stock lasts”…;
Urgency: “promotion only today”, “if you take it now,…”;
Exclusivity: “access to the VIP area”, “personalized gift with your name”;
Reciprocity: “take part in the free workshop”, “download our eBooks for free”, “you are invited to our event”… (“to participate, just register”);
Authority: “See what Fulano de Tal, PhD, says about our solution…”;
Greed: “you can earn X thousand reais in just 1 week…”;
Laziness: “… without having to make so much effort / read so many books”;
Social Proof: the use of testimonials from real people, with the use of photos and videos, builds trust and motivates people to buy.
What are the benefits of using mental triggers?
Mental triggers are the stimuli that the human brain receives to make decisions. If you work with sales, it is essential to know these triggers and understand which ones and how to use them in key moments of negotiation or persuasion in the famous “Sales Emails” or sales letters, “Landing pages” ” and “VSL Video Sales Letter”. Want to understand how to persuade your leads with triggers to help with conversion? So count on professionals in this area!
Many sellers use mental triggers in their negotiations practically instinctively. Your marketplace will also use this strategy in the various stages of the buying and selling experience.
Another important detail about mental triggers is that they are not a miracle solution. To have the expected success, you need to associate them with your company’s strategic marketing positioning. They are an excellent resource to use at strategic times, such as leading to closing a sale.
And you, do you already know how to use mental triggers? If you prefer to count on the help of an expert to save time and results, contact me !
Among other skills, Denise Maciel is certified in Copywriting + SEO by Rock Content, and Inbound Marketing by Hubspot.
Comments are closed