Silicon Valley Start-Ups: The Power of Storytelling
In the pulsating heart of Silicon Valley, where dreams intertwine through fiber optic cables, storytelling emerges as the secret weapon for software and IT start-ups.[…]
Google Ads x Meta Ads: which one is better for my campaign?
When it comes to reaching the right audience for your products and services in the digital market, Google Ads and Meta Ads platforms receive most[…]
How to Hire the Best Copywriter?
Many entrepreneurs ask how to hire a good copywriter. Whether for regional jobs, specific (e.g. Latam) or global ones, they expect a professional more than[…]
10 Lessons by the master David Ogilvy
In the realm of advertising and copywriting, few names hold as much weight as David Ogilvy. Known as the “Father of Advertising,” Ogilvy revolutionized the[…]
ChatGPT, ally or competitor for the creators?
In marketing and copywriting groups lately, the ChatGPT / AI topic has been gaining prominence and debates. The tool that Open AI makes available has[…]
Mental Triggers, when to use?
Mental triggers are stimuli that influence our behavior. Through psychological reactions that they generate in our mind, they can provoke sensations of desire, need, empathy, and[…]