Hello! I’m Denise, a passionate communicator since childhood.

I use validated strategies and creative techniques to enable your brand’s superpower. I plan campaigns and write compelling texts for YOU to attract and convert leads (customers).

I am a Bachelor of Communications in Publicity and Advertisement (PUC-PR) with specialization in Marketing (FGV – SC), with 15+ years of experience. I worked for agencies, the media, and at the largest public company in the country.

In all, I have already contributed to the marketing results of more than 50 brands.

Today, I help B2B and tech companies grow business opportunities and sales, by developing their DNA content and communications strategies.

PUC-PR stands for Pontyfical Catholic University of the State of Paraná, Brazil.
FGV-SC stands for Getulio Vargas Foundation, State of Santa Catarina, Brazil.

What makes me stand out

• Creative copywriting with Neuromarketing expertise;
• SEO certification to rank your content on Google and other engines;
• Agile marketing project management;
• Bilingual copywriter (PTBR <> ENUS).

Methodology

To embody the real Sherlock Holmes and investigate the “soul” of your persona, I combine briefing data with research methods. So I know their pains, their language, and how to describe your product with a unique value proposition. DM to ask me for a business presentation with more details.

Certificates / licenses

• Certificate of Proficiency in English CPE (University of Michigan, USA)
• Certificate of Advanced English CAE (University of Cambridge, UK)
• Inbound Marketing (Hubspot, USA)
• Digital Journalism (REUTERS, UK)
• Copywriting (Rock Content, BR)
• Writing Techniques (Educa Portal, BR)
• Neuromarketing (IBN – Brazilian Neuromarketing Institute 2024 Forum)
• UX Writing (Aldeia Academy, BR)
• UX Processes (EBAC – British Creative Arts and Technology School, BR)
• How to Create Effective Adwords (EBAC – British Creative Arts and Technology School, BR)
• Content Marketing (UFPR – Federal University of Paraná, BR)
• Email Marketing (Rock Content, BR)
• SEO – Search Engine Optimization (Rock Content, BR)
• Google Analytics (Linked In Competence Badge)
• WordPress (Linked In Competence Badge)
• Press Office Services (Educa Portal, BR)
• Design Thinking (Management School – Government of the State of Paraná, BR)
  *All credentials can be checked on my Linkedin page.
  
  Professional records – BR Ministry of Work (State of Paraná):
  Publicist – MTB 0001396/PR
  Journalist – MTB 0011455/PR

What you can expect from me:

• RESULTS according to planned goals and budget;
• CREATIVE texts, headlines and campaigns;
• PROFESSIONALISM from research to follow-up;
• QUALITY, logic, coherence and textual cohesion;
• COMMITMENT to deadlines and agreements;
• COMPETENCE in structured and original texts;
• MOTIVATION for adjustments and tests (A/B tests);
• PARTNERSHIP, because your success is my success!

So, let’s start working today to leverage the projection of your brand?

DM me now on Whatsapp: