User experience (UX) becomes increasingly profitable in the tech world, and for good reason. IT companies that invest in UX improvements are demonstrating better results[…]
Is there some potential that you haven’t yet explored in your market? Well, there sure is. Then, there is a portion of potential consumers you[…]
User experience (UX) writing is a critical aspect of the success of any business. It can help improve customer satisfaction, increase remote service efficiency, and resolve[…]
Inbound marketing and unbound marketing are two different strategies used to attract customers. Inbound marketing focuses on creating content that is relevant to the needs and[…]
Confusing Chatbot? Your Customer might be left “in a vacuum”, waiting to be rescued! You know that feeling of not knowing which direction to go[…]
Do you already know the email marketing process, but still need to expand the possibilities to nurture your lead base? Building a qualified base is[…]
In marketing and copywriting groups lately, the ChatGPT / AI topic has been gaining prominence and debates. The tool that Open AI makes available has[…]
Content marketing is a strategy based on the generation and delivery of relevant and valuable content to attract a specific target audience, or rather, your[…]
The customer journey is the process a person goes through from the first time they interact with a company to becoming a loyal customer. It[…]
You’ve probably heard the term “persona” many times in marketing content. It is the definition of a character, or semi-fictional avatar, which summarizes the ideal customer[…]