Tech companies raise profit from UX
User experience (UX) becomes increasingly profitable in the tech world, and for good reason. IT companies that invest in UX improvements are demonstrating better results[…]
COLD audience? 10 steps to start heating now!
Is there some potential that you haven’t yet explored in your market? Well, there sure is. Then, there is a portion of potential consumers you[…]
How can UX Writing help your business?
User experience (UX) writing is a critical aspect of the success of any business. It can help improve customer satisfaction, increase remote service efficiency, and resolve[…]
Inbound Marketing and Unbound Marketing, can you tell the difference?
Inbound marketing and unbound marketing are two different strategies used to attract customers. Inbound marketing focuses on creating content that is relevant to the needs and[…]
Your customer might be left “in a vacuum”…
Confusing Chatbot? Your Customer might be left “in a vacuum”, waiting to be rescued! You know that feeling of not knowing which direction to go[…]
12 Ways to Attract Leads to Your Business
Do you already know the email marketing process, but still need to expand the possibilities to nurture your lead base? Building a qualified base is[…]
ChatGPT, ally or competitor for the creators?
In marketing and copywriting groups lately, the ChatGPT / AI topic has been gaining prominence and debates. The tool that Open AI makes available has[…]
Increase your Sales with Content Marketing
Content marketing is a strategy based on the generation and delivery of relevant and valuable content to attract a specific target audience, or rather, your[…]
How to plan your Consumer Journey
The customer journey is the process a person goes through from the first time they interact with a company to becoming a loyal customer. It[…]
How to define your buyer persona?
You’ve probably heard the term “persona” many times in marketing content. It is the definition of a character, or semi-fictional avatar, which summarizes the ideal customer[…]