Posts in Marketing

Hi there, techpreneurs! Last week, I had the incredible opportunity to participate in the 2024 Brazil Forum by IBN (Brazilian Institute of Neuromarketing). The event[…]

Today, I will share 10 of the most significant lessons from the digital marketing specialist Neil Patel. In the world of digital marketing, a few[…]

Is there some potential that you haven’t yet explored in your market? Well, there sure is. Then, there is a portion of potential consumers you[…]

Inbound marketing and unbound marketing are two different strategies used to attract customers. Inbound marketing focuses on creating content that is relevant to the needs and[…]

Do you already know the email marketing process, but still need to expand the possibilities to nurture your lead base? Building a qualified base is[…]

​Content marketing is a strategy based on the generation and delivery of relevant and valuable content to attract a specific target audience, or rather, your[…]

The customer journey is the process a person goes through from the first time they interact with a company to becoming a loyal customer. It[…]

You’ve probably heard the term “persona” many times in marketing content. It is the definition of a character, or semi-fictional avatar, which summarizes the ideal customer[…]

Omnichannel communication is a process of managing communication channels to provide a seamless customer experience. It is an approach that integrates all communication channels with each[…]