Denise Maciel

Have you defined your brand’s voice and tone?

Denise Maciel

The brand’s voice is the way it talks to the public, making clear its goals, vision, mission and everything it believes in. As main advantages, we see an increase in authority, true connection with the customer and a decrease in communication noise.
When the entire team understands this, everyone will speak the same language, and the company’s interactions with the public will be much more consistent and effective. We will have a stronger brand there, with a greater bond with the people you want to attract.Read More »Have you defined your brand’s voice and tone?

Mental Triggers, when to use?

Denise Maciel

Mental triggers are stimuli that influence our behavior. Through psychological reactions that they generate in our mind, they can provoke sensations of desire, need, empathy, and other feelings. These, in turn, can move readers and viewers to action.
In practice, mental triggers present themselves as sales arguments. They can be disclosed in images, audio or video. What really matters is the message they convey and their effect on the mind. This theme is studied in Neuromarketing.

several people communicating in different means while they walk, mainly with mobile devices.

Omnichannel Communication Management

Denise Maciel

Omnichannel communication is a process of managing communication channels to provide a seamless customer experience. It is an approach that integrates all communication channels with each other and with the customer.
Its goal is to create a unified multi-channel experience for customers, including digital, social media, mobile and brick-and-mortar. This approach helps companies improve their branding and marketing efforts, with a consistent and unique message across all platforms.